Some Recent Projects
We create awesome stuff and are proud to share what our amazing in-house talent accomplishes. We capture the interest of our client’s market, launching their business to the next level.
To reflect the opulence of the Acura RLX, Real World created the “Spin Into Splendor” mini-campaign, which showcased the best features of the brand’s luxury flagship sedan. Juxtaposing a spinning dancer with the RLX cleverly illustrates what it means to be both elegant and pragmatic.
Acura’s precision crafted performance campaign is about tapping into what it means to take risks, propagate innovation, and harmonize design with purpose. We put our passion for performance cars to work to remind viewers that everyday driving can still be invigorating.
We all are familiar with the thrill of receiving an invitation in the mail. Real World decided to make that thrill a part of the launch of the 2015 Acura TLX by designing a postcard inviting the reader to come in for a test drive. The use of personal pronouns and strong TLX photography alongside a limited time lease offer made for a strong advertising piece.
From land to sea and earth to space, Honda’s “The Power of Dreams” campaign is about what can happen when small beginnings are encouraged to grow. What began in a garage is now one of the world’s most iconic names in the automotive industry. Images of wanderlust, exploration, off-road racing, and people experiencing something exhilarating come together to bring the campaign to life and enkindle a sense of pride within the viewer. The inspiration that drove the Honda name to overcome every obstacle it faced is the same inspiration that drives us to put our talent to use to tell their story.
Remember that time in third grade when you were assigned the coolest project of your elementary school career — to build a diorama? These miniature 3D expressions of a scene call upon that nostalgic part of your brain where the memories of snack time and recess reside too. The friendly look of the Honda summer clearance event logo served as the inspiration for the summer-themed dioramas that the CR-V and the Accord were placed in for these web rotators, and the hand in the corner taking the photo made the images even more relatable to the viewer.
To launch Acura’s TLX and MDX summer offers, Real World designed an email marketing piece that framed modern typography over a warm silhouette of palm trees with the fronds peeking over parts of the text to create the illusion of depth. The modern design appeal of the image complimented the luxury of the cars being showcased.
“Expect great things” doesn’t allude to something that can be achieved overnight. It alludes to something that was carefully crafted to achieve greatness at the present and also will continue to deliver greatness in the future as it develops. The introduction of the 2016 Honda Accord commanded a [commercial] that could convey both a competitive edge to reflect the refined new styling and tech features, but also maintained the sophisticated irresistibility that is distinctly Honda.
There are few feelings more exhilarating than when the night is young and there are hours of freedom ahead to fill with adventure. The playful curved lines of light against the driver’s side enhance the sleek curves of the SUV as it stands ready and waiting to take on the night.
Introducing the 2016 Honda Accord.
The car for all seasons.
From hiking to fishing, concerts or surfing, are you hearing the call of the great outdoors?
The perfect vehicle for your
next roadtrip is the 2016 Honda Civic.
Even if you’ve never been to a high-end fashion show, you can imagine the scene and atmosphere. Electrifying. Bright flashing lights. Sexy, fast-paced rhythms synced to the movement of the models. Much like a high-end fashion show, the Acura brand makes sure its clientele knows that luxury comes standard.
Featuring: 2016 Honda Civic
S’mores, campfires and good friends brought to you by the 2016 Honda Civic.
The 2016 Honda Civic: for those who persevere, push boundaries, and want more. Day or night, rain or shine, ingenuity never ceases. In the same way that necessity is the catalyst of invention, innovation is the driving force of Honda.
Never underestimate the power of local pride. The success of the Mainer’s Know campaign is attributable to clever design, originality, and relatability. Playing upon the sense of loyalty to a region in both imagery and text has built the foundation for a campaign that has humble beginnings, but the adaptability to grow into an iconic message.
What does sophistication sound like? The answer is waiting for you in the Acura RDX, equipped with a premium 10-speaker sound system for an impressively lifelike reproduction of the way music is heard in the recording studio.
