Some Recent Projects
We create awesome stuff and are proud to share what our amazing in-house talent accomplishes. We capture the interest of our client’s market, launching their business to the next level.
To reflect the opulence of the Acura RLX, Real World created the “Spin Into Splendor” mini-campaign, which showcased the best features of the brand’s luxury flagship sedan. Juxtaposing a spinning dancer with the RLX cleverly illustrates what it means to be both elegant and pragmatic.
We all are familiar with the thrill of receiving an invitation in the mail. Real World decided to make that thrill a part of the launch of the 2015 Acura TLX by designing a postcard inviting the reader to come in for a test drive. The use of personal pronouns and strong TLX photography alongside a limited time lease offer made for a strong advertising piece.
Remember that time in third grade when you were assigned the coolest project of your elementary school career — to build a diorama? These miniature 3D expressions of a scene call upon that nostalgic part of your brain where the memories of snack time and recess reside too. The friendly look of the Honda summer clearance event logo served as the inspiration for the summer-themed dioramas that the CR-V and the Accord were placed in for these web rotators, and the hand in the corner taking the photo made the images even more relatable to the viewer.
To launch Acura’s TLX and MDX summer offers, Real World designed an email marketing piece that framed modern typography over a warm silhouette of palm trees with the fronds peeking over parts of the text to create the illusion of depth. The modern design appeal of the image complimented the luxury of the cars being showcased.
There are few feelings more exhilarating than when the night is young and there are hours of freedom ahead to fill with adventure. The playful curved lines of light against the driver’s side enhance the sleek curves of the SUV as it stands ready and waiting to take on the night.
Introducing the 2016 Honda Accord.
The car for all seasons.
From hiking to fishing, concerts or surfing, are you hearing the call of the great outdoors?
The perfect vehicle for your
next roadtrip is the 2016 Honda Civic.
Featuring: 2016 Honda Civic
S’mores, campfires and good friends brought to you by the 2016 Honda Civic.
Never underestimate the power of local pride. The success of the Mainer’s Know campaign is attributable to clever design, originality, and relatability. Playing upon the sense of loyalty to a region in both imagery and text has built the foundation for a campaign that has humble beginnings, but the adaptability to grow into an iconic message.
What does sophistication sound like? The answer is waiting for you in the Acura RDX, equipped with a premium 10-speaker sound system for an impressively lifelike reproduction of the way music is heard in the recording studio.
